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Case Studies

Case Study: Boosting Reply Rates by 300% Using Loom Video Proposals

How integrating 60-second video audits into Upwork proposals skyrocketed one copywriter's conversion rate.

The Challenge

David, a direct response copywriter, was struggling to stand out in a sea of generic text proposals.

The Strategy

David started including a link to a 60-second Loom video in the very first line of his proposals.

The Execution

In the video, he would quickly pull up the client's existing landing page (if linked) or talk directly to the camera about their specific niche.

The Results

His proposal-to-interview rate jumped from 8% to 32%. Clients explicitly mentioned the video as the reason they hired him.