How to Write an Upwork Proposal for Copywriting
Master the art of pitching copywriting services on Upwork. Learn how to write a proposal that proves your writing skills immediately.
Hi [Client Name],
Most [Industry] copy reads exactly the same. To get your target audience ([Target Audience]) to actually convert, we need an angle that focuses on [Specific Emotional Trigger], rather than just listing features.
I recently wrote the [Sales Page/Emails] for [Similar Company] and increased their conversion rate by [X]%.
For your project, here are two quick headline ideas I brainstormed:
1. [Headline Idea 1]
2. [Headline Idea 2]
I'd love to learn more about the specific pain points of your customers so we can nail the tone of voice. Are you currently leaning towards a more formal, educational tone, or something punchy and conversational?
Let's connect this week to discuss.
Best,
[Your Name]