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How to Write an Upwork Proposal for Lead Generation

Get hired for B2B Lead Generation on Upwork. Highlight your data accuracy, scraping tools, and email deliverability knowledge.

Hi [Client Name],

Bad lead data wastes your sales team's time and ruins your email domain reputation. I specialize in building highly targeted, manually verified B2B lead lists for [Industry] companies.

For your request targeting [Target Persona, e.g., VP of Marketing in SaaS], I will use Apollo and Sales Navigator to extract the contacts, and then run every single email through NeverBounce to guarantee a bounce rate of less than 2%.

I provide the final data in a clean CSV with the following columns: First Name, Last Name, Verified Email, LinkedIn URL, Company Name, and [Specific Data Point requested].

I can pull a quick sample of 10 leads for you today so you can verify the accuracy before we start the full contract.

What is your target geography for this campaign?

Best,

[Your Name]